RealPolitech: Pursuit, possession and application of people power. Online and off.

Costs to put on a conference can be high. From facilities costs, speaker honoraria, promotions, printing, and all the other components necessary to produce a successful conference, it is no surprise at times that conferences can be pricey. Yet, this cost is passed on to the attendee through registration rates, which at times can prohibit many, especially from the non-profit sector, from attending.

A green alternative or conference supplement, both in terms of cost and environmental impact, is to take your conference live online. At REALPOLITECH, we specialize in Interactive Live Web Production, where the REALPOLITECH production team comes on site to a conference to produce it online, covering keynote speakers, key panels, and conducts interviews with attendees to bring the conference to a broad online audience.

As media and information sharing continues to rapidly, so to must our models of hosting conferences, conventions and other gatherings.

Opening up the conference and making it more accessible can result in increased public relations, media attention, partnerships and interest without losing in-person attendees.

Costly? NO.

Here’s Why:

1. You can integrate in live streaming & online production without losing attendance. A live stream can be announced one to two weeks ahead of a conference as a last minute push for publicity.
2. Live streaming & online production opens you up for more press. Bloggers and reporters from around the world can partake in the conference events online and comment.
3. Live streaming & online production opens up the conversation. Since conferences cost money to put on, these costs are passed on to the attendees. Even when the intention is to make a conference more financially accessible, costs can still be exclusionary to many people.
4. Live streaming & online production does not completely solve this problem, but it does at least provide a forum for online participants to see the conference events and participate in an online conversation about the speakers, panels, and workshops. Their expanded ability to experience the conference adds to the conversation during and after the conference.
5. Live streaming & online production allows you to create your own media clips for an event. Live streaming & online production helps to archive the event and highlights can be instantaneously pulled to send out for media use.
6. The cost of a live streaming & online production team is not overwhelming and it provides another opportunity for your sponsors to get exposure. Getting financial support for live streaming & online production can be easy. Being the sponsor of a live stream creates a live ripe interactive audience.
7. The impressions gained are not just from seeing a conference logo, but from interacting with the sponsor throughout the webcast, through the insertion of pre-made 30 second spots and sponsor mentions. This provides a sponsor with more “bang for their buck” than just the normal logo placement on a t-shirt or brochure. With online production, your audience will be more diverse.
8. Live streaming & online production can act as a recruitment tool for future conferences. Someone with the financial means to attend your conference may never have heard of it before, but through the live stream discovers the conference, becomes interested and plans to attend in the future.
9. Live streaming & online production is complimentary to the use of social media for conference outreach. Using a host of social media tools in addition to live streaming, the live stream informs an external audience and engages the live online audience at the same time.