Hosting an Interactive Film Screening

Reflecting the director’s commitment to digital distribution, REALPOLITECH coordinated the on and offline premiere of the feature film “Bad Batch.”

From nightly news stories on medical marijuana legislation to hit films like Pineapple Express, whether you like it or not, pot is hot. As Californians arrives closer to the Proposition 19 vote for medical marijuana legalization on November 2, advocates are fighting fiercely for the cause as opponents are scrambling to impose regulations. This polarity is reflected in cinema as well, with the substance most commonly depicted as either a hilarious holy grail or a gateway to harder, darker substances.

Enter Bad Batch, one of the first feature films to depict marijuana use objectively in the form of both real-life drama and relatable stoner comedy. The debut feature from director/writer/producer Abe Schwartz, Bad Batch follows two African-American cousins and one Jewish hipster chick that cannot handle an intense pot brownie high one night. Sexual, psychological and social tensions ensue as the characters soar higher and higher in close to real-time, ultimately landing in a dramatic, sobering place.

Shot in B&W, Bad Batch is new type of Reefer Madness for a do-it-yourself, marijuana-curious generation. Creating an interactive experience for the attendees, the premiere featured a screening of the feature, a Q & A with the cast and crew and, of course, brownies (special “ingredients” were not included).