Make Your Message More Relevant
It is no longer about broadcasting at your audience, just delivering news to consumers. Today’s ever changing media game is about broadcasting with your audience, providing opportunities for your audience to interact with your content and to create your own. Even cherished shows that are American institutions, like CBS’ 60 Minutes are exploring new more team-oriented and grassroots ways to connect with their existing audience as well as recruit new viewers.
REALPOLITECH specializes in the creation of customized online programming for your small business, non-profit, cause or political campaign. Whether creating a forum for veterans to discuss the issues they face or covering events as they happen around the world, REALPOLITECH can help you develop creative live streaming, video, and written online content to energize your audience.
Here’s How
Content Development. We take your message and help tailor it for use in the online world. We develop content to accommodate the wide variety of supporters in your campaign to make sure your message is as micro-customized as possible.
A Tech and Web Savvy Production Team. Our team is on top of the trends in the online space, masters of the tools that have been around for several years and using tools from new startups that pop up daily.
Partnerships with Premiere Live Streaming Services. REALPOLITECH continually produces educational and inspiring online content through its select live streaming partner UStream. We work to broker relationships and get the maximum publicity out of the use of its’ services.
A Studio Experience. REALPOLITECH has its’ own studio space where we can produce your content. We can bring the studio experience to you, with our mobile studio set up. We can shoot a quick campaign video or create a dynamic PSA.
Mobile Tools. REALPOLITECH makes sure we use the latest in mobile tools to get out your content. There are a variety of tools on devices like the iPhone and Blackberry that allow your team to instantly capture those key moments and for our team to push it out to the mobile community. Our multi-pronged Mobile-to-Web approach helps you reach maximum audience potential.
Sponsors. The creation of media also allows for you to provide kudos to your sponsors and donors. REALPOLITECH can create quick ads and spots that allow your donors to get recognition for their dollars. Creating your own media opens the door for new ways to create sponsorship opportunities.
Dispelling the Myths and Concerns About Letting Your Audience Take the Reigns
They will destroy your message. NOT at all. When given the appropriate communication tools, talking points, pre-created media and other resources, your supporters get energized to share. Your message becomes OUR message, which is the most important component of content being shared widely in the online space.
They won’t get it “just right.” DON’T worry. No one expects them to get it just right. The purpose of grassroots online tools is to allow people to have a voice, their own voice. New supporters and interested parties will still look to your official sources for your message.
I just have to stick with what has proven it works. BUT not trying the unknown has its price: younger and web savvy voters (and we do not mean just kids) are not interacting with your message in the same way they are interacting with all other information in their lives these days. You miss the opportunity to be that “tweet” that strikes interest or have that video that is emailed amongst friends and colleagues. Causes and candidates both in the United States and worldwide have learned this lesson.
I don’t want to use what I don’t “get.” OF course not. At REALPOLITECH, we do not just help our clients create dynamic media solutions, we teach them how. We can provide training for your staff, including things like setting up a Facebook page or a Twitter account. We are here to share.
It costs too much. REALPOLITECH’s customized solutions means that we can work with a variety of budgets. The impressions you create with viewers and information consumers can lead to increased donations and engagement, the real return on investment you are looking for.
